Husband and wife duo Bert and Tanya Pictor, had been in the sock business for a couple of decades when they founded Balega. But Balega was more about philanthropy than it was about simply selling socks.
“We’d gotten to a point where we were tired of just working our lives away,” says Tanya. “And we realized that we didn’t want to just work, but that we wanted to work in a way that made a difference. We created a legacy of giving back with Balega.”
The company started in South Africa where both Tanya and Bert grew up. Then, in search of North American distribution, Bert flew to the U.S in 2002 with Balega sock prototypes. And that’s where the Fleet Feet and Balega story begins … on the Fleet Feet sales floor in Greenville, SC.